Posts Tagged ‘google’

If I was Google I would be really scared

In Uncategorized on December 8, 2009 at 6:31 pm

Just think about it… what is the angular stone of Google’s business model? What is key element that keeps Google alive and has given them so much success? The first thing that might come to your mind is “search”, right? Lets think a bit more deep here. What are users searching in Google? Users are mainly searching for web pages, right?. Web pages written in a standard language called HTML. But let’s try to get even deeper. How do we consume those web pages? Aha! Through a BROWSER.

Think about it. People nowadays can’t imagine Internet without this application that we call browser. But just imagine for a second that browsers didn’t exist… well… Google would not have any reason to exist either. Their (web page) search engine, their web page ads, their web-based applications are all based on the premise that a simple application called “browser” that interprets HTML/CSS/Javascript exists. A huge empire is built based on JUST ONE APPLICATION! Even people confuse the word “browser” with “Google”!

Now… is it really that weird to imagine Internet without browsers? Actually not! There is a well-known example that is clearly removing the need for a browser: Twitter. I don’t remember the last time I actually opened a browser to read through the contents of Like many of you, I use Twitter rich clients (on my computer and my phone). I don’t need a browser anymore to consume the most dynamic source of information in this world. Twitter has done something amazing that is about to transform the entire web: It is bringing the Internet one step closer to us.

Another example: the Semantic Web:

“The Semantic Web is an evolving development of the World Wide Web in which the meaning (semantics) of information and services on the web is defined, making it possible for the web to “understand” and satisfy the requests of people and machines to use the web content.”

One of the main goals of the Semantic Web is to make it understandable for machines. Do you really think that in a couple of years we will still consume the Web inside a small window called browser if the Semantic Web becomes a reality? The future Semantic Web talks about “machines” not “browsers” and mark these words… The future of the Web will not be in the browser.

Just think about it… ads, unstructured information, pop ups, forced navigation, etc… wouldn’t it be better to have a network of semantically relevant knowledge that we organize and consume as we wish? We are not that far from this new era. But is Google ready for it? When they are currently building an OS entirely based around the old notion of a browser… I really doubt it.

Open your mind! Can you imagine a browser-less era? Please share with me your thoughts…